Séfr was founded in Malmö in 2012 by Per Fredrikson and Sinan Abi, first as a tightly curated vintage store built on an instinct for quality rather than trends. What started with sourcing exceptional second-hand pieces from within the fashion industry evolved into their own menswear label in 2016. Rooted in retro references and refined through careful detailing, Séfr approaches classic garments with subtle twists. Guided by intuition rather than seasonal trends, the brand works closely with respected fabric mills and focuses on small adjustments that make a lasting difference.