Rier was founded in Paris in 2019 by Andreas Steiner, drawing from the traditions and landscapes of his native South Tyrol in the Italian Alps. The brand reinterprets mountain heritage garments through a modern, pared-back lens, creating pieces that feel both timeless and contemporary. Working closely with local craftsmen and natural materials, Rier is built on a commitment to responsible production, transparency, and long-lasting design. Each collection reflects a quiet balance between utility, tradition, and modern life.