HOKA was founded on the idea that running shoes could feel fast without feeling harsh. What began with a desire to move more freely downhill quickly grew into a broader approach to performance footwear that prioritises both speed and comfort. Today, HOKA designs shoes for everyone from elite athletes to everyday walkers, all built around the same belief that movement should feel natural, supported, and energising. At its core, the brand is about making running and movement more accessible, enjoyable, and human.